The workshop aims to identify the key features and techniques employed in creating and telling great stories, which form the basis of any effective communication. We will use your own research and interests as the raw material for the workshop.

The master-class is led by Caroline van den Brul, a former science and technology producer with the BBC who has developed a series of creativity and narrative skills workshops to support Wellcome Trust scientists and other experts impress the public (and funding bodies) with the value of their work.

The goals for the workshop are to help you to construct effective narratives around your own work: to attract and engage an audience as well as challenge and inspire them with new ideas and a sense of possibility.

Specifically, you will gain an understanding of:

• the essential ingredients of a compelling narrative.
• how to draw an audience into a story and how to keep them involved.
• how the ingredients can be honed for different purposes - to influence a decision, to sell yourself, to sell an idea. In other words to make an effective ‘pitch’.

Eligibilty

Staff and doctoral students at Edinburgh Beltane partner universities: Edinburgh Napier University, Heriot Watt University, Queen Margaret University, University of Edinburgh and University of Highlands and Islands